Marketing Conferences to Attend in 2017

Are you looking for the best marketing conferences to attend in 2017? Well, you’ve come to the right place. There are so many amazing events every year it’s almost impossible to keep up.

Marketing conferences and industry events are excellent opportunities for you and your team to be in the same room with a ton of other industry professionals and thought leaders. Not to mention all of the potential leads and partners you could meet as well. But it is safe to say that you can’t simply pick an event out of a hat and show up expecting to acquire all the knowledge you need. You have to do some research and strategizing before you embark on your journey to marketing conference land.

From digital, to content, and beyond — here are 9 recommendations for some of the finest conferences held in the US.

Spoiler alert: Attending any of the following conferences may provoke feelings of inspiration, love for marketing, and transform the way you work (in a positive way).

SaaStr Annual 
Feb 7–9 2017, San Francisco, CA

Whether you’re in the SaaS (Software-as-a-Service) industry or not, SaaStr is a conference worth attending. You’ll hear from top execs at companies like Facebook, Lyft, and Hubspot discuss the latest trends in technology as well as give advice to entrepreneurs looking to scale and manage their first sales and marketing teams.

B2B Marketing Exchange 
Feb 20–22 2017, Scottsdale, AZ

They don’t call it “The place to be for B2B” for nothing. Every good marketer knows that success comes from marketing and sales alignment. This is a must-attend event for marketing and sales people alike. Expect to hear experts talk shop on Account Strategies, Messaging Frameworks, Demand Acceleration, Sales Enablement and tons more.

Traffic & Conversion Summit 
March 10–12 2017, San Diego, CA

Every year, marketers talk about new and improved ways to enhance traffic to their different channels as well as new selling models. T&C in San Diego will feature speakers from the DigitalMarketer team including CEO and Co-Founder Ryan Deiss. This is the place to go to learn and share new conversion breakthroughs and how to optimize content marketing.

SXSW (Brand & Marketing)
March 11–16 2017, Austin, TX

Explore the constantly evolving world and work of agencies and their clients. From native advertising to brand storytelling to predictive analytics, there’s something for everyone. Led by some of the most respected voices in the industry, these sessions will explore why now is such a complex and exciting time to work in these fields.

Intelligent Content Conference 
March 28–30 2017, Las Vegas, NV

Learn where, when, and how your audience wants it. Courses from beginner to advanced are offered from leading practitioners, consultants and authors from around the world. A good content strategy will help you scale your content, leverage the right technology, easily repurpose and reuse content, and deliver content to the right person, at the right time, regardless of device.

Marketing Nation Summit 
April 23–26 2017, San Francisco, CA

Hosted by Marketo, the conference brings together the best and brightest minds in the digital transformation of marketing, advertising, IT, services, and beyond. The event brought over 6,000 attendees last year and continue to grow annually. Any digital marketer already using or looking to use Marketo is highly recommended to attend.

Modern Marketing Experience 
April 25–27 2017, Las Vegas, NV

From brand experience to data-driven marketing to marketing automation, modern marketers from around the globe will gather here to share best practices. Oracle’s Modern Marketing Experience focuses on the modern customer experience. See for yourself how Oracle delivers an end-to-end CX (customer experience) solution from marketing to sales, service, and commerce.

Social Media & Web Analytics Innovation 
April 26–27, San Francisco, CA

More data on consumer behavior and user journey is now available, but without the right analytics strategy, making sense of the data can feel like a guessing game. This summit will demonstrate how you can gain a crucial advantage over competitors, by measuring your social outreach and unlocking key insights. Speakers this year include executives from Twitter, LinkedIn, Amazon, and Google.

Inbound
Sept 25–28 2017, Boston, MA

You can always count on Inbound to have an exciting variety of speakers at their event. Hollywood stars and tech executives alike flock to Inbound for an invigorating panel on the future of marketing, sales, and business. If it is inspiration you are looking for, this one will help you walk away with new ideas and tools to do your job.

Let us know if you’re attending an event in San Francisco! Comment below or tweet us (@GoNimbly) your favorite marketing conferences, trade shows, expos, events, and more!

Go Nimbly is the premier marketing and sales consultancy for SaaS companies. Founded and headquartered in San Francisco, Go Nimbly provides customers with a customized team to manage everything from strategy to execution for their marketing and sales systems. To learn more, visit gonimbly.com.