Operational roadmaps, like product roadmaps, are statements of intent that help align your revenue team by acting as a tangible version of your north star. Yes, the north star is revenue, but that’s too vague. What tactical work needs to be done in order to meet your revenue goals? Why, and how much, will that work help impact revenue?
Taking snapshots of your pipeline every so often is a solid way to keep your finger on the pulse of your customers’ experience, allowing you to determine which projects will be most impactful to them.
Based on the analysis of your pipeline, you’ll be able to see where you’re falling short by benchmarking yourself against industry averages . From there, you should interpret what that means from a customer experience perspective. For example, if you’re seeing a low percentage of free trial conversions, the issue might lie in your adoption process.
Using the example above, a possible solution to friction around adoption of your product would be to make impactful changes to your onboarding. Adding tool tips, how-to videos, or even gamifying the process, could all be helpful in this situation.
We’ve seen a lot of companies resist the idea of roadmapping because they saw it as a possible hinderance to agility; however, this doesn't have to be the case. By making roadmapping a part of your company's shared lexicon and strategy, your teams will be able to support one another's work with intentionality and common purpose.
When it comes down to it, an effective roadmap is just a tangible illustration of a shared vision—not a hard-and-fast instruction manual. Build your roadmap to work for you, to grow and change with you, and it will enable your teams to make nimble, data-based decisions that positively impact both your customers and your revenue.