Before every event we attend, we make a mental note of which speakers and sessions we’re most excited to see. The SaaStock East Coast agenda was, of course, full of can’t-miss content. It’s always refreshing to get new perspectives on the topics that are pervading the SaaS industry today, and we were not disappointed in the least.
Okay—we love us some Drift. As true believers in the power of conversational marketing, we jump at any opportunity to hear someone from Drift speak on the subject. During his session, Mark talked about the broader purpose of conversational marketing: to create a personalized customer experience from beginning to end. We especially loved that he touched on the fact that a majority of companies fail to enable their internal teams to make an impact on the customer journey. This is something we, too, have noticed, and that definitely needs to change. Mark also called out the fact that marketers are now on the front lines of the customer experience, and that the most important metric for them is the ability to start conversations. Talk about the opposite of a vanity metric, right?