How RevOps Gets You the Most for Your Money


Research suggests that SaaS industry leaders invest, on average, 1.5-3% of their company’s revenue on operations. The problem with this is that it creates a difficult-to-break cycle of underspending on the critical systems that help drive revenue in the first place—in a way, then, you are biting the hand that feeds you. 

It stands to reason that this low operational spend is due to the relative un-sexiness of the anticipated results. Pumping money into things like product development and marketing campaigns is tempting in a world where the coolest looking brand with the loudest, cleverest voice wins. However, we’re here to tell you that this sacrifice is an unnecessary one. With revenue operations, you can have all of it.  
 
Though the gospel of revenue operations is spreading, there are many who still think of operations in terms of its legacy form. That is, they still see operations as being siloed, largely tactical teams that, in and of themselves, don’t necessarily drive revenue impact. In these cases, it makes sense that they would rather put money towards the teams and initiatives that they see as revenue-generating. 
 
However, in the world of revenue operations, this plan starts to make a lot less sense. Obviously, the ultimate goal of RevOps is to increase, uh, revenue. The way it helps to accomplish this is by replacing legacy ops teams with something new—a single, strategic unit that combines Sales, Marketing, and Customer Success operations to drive revenue on a holistic level. 
 
Imagine, for a moment, that your entire GTM strategy follows a roadmap that has been prioritized based on how much each initiative will impact your revenue. Transforming your operations so that each of your GTM teams are supported in generating revenue is (likely, and sadly) as close as we’ll ever get to making money grow on trees. 
 
Bottom line: operational costs in general aren’t going anywhere. So why not get the most for that money? After all, by investing in revenue operations, you’re investing in more effective collaboration between your teams, better organizational alignment, a more seamless and personalized customer experience, and 26% more revenue. 
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