Studies show that everything about feedback is stressful. We are social creatures, and when we perceive the threat of conflict, we react in a multitude of strange ways. We won’t go into detail on that, but suffice it to say that none of them necessarily make for great work interactions. Both internally and with customers, it’s important to foster a healthy relationship with feedback, and not just for social reasons. Honest, constructive, and tactfully delivered input from your colleagues and customers will also reduce the likelihood of churn and strengthen relationships that can lead to revenue.
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