One thing we know for sure is that language is powerful. Starting to understand and use RevOps terminology early will help the transition feel like less of a stark change.
Speaking of roadmapping, it is a perfect way to rally your teams around common goals. Because it can be difficult to change the way you think about your job—particularly sales and marketing, who have historically different ways of approaching goals and challenges—the best way to reframe things is to create a plan that everyone can rally around.
In our experience, the key to creating trust and empathy within an organization is vulnerability. In order to be an effective leader, you need people within your organization to know that it’s okay to fail, as long as you acknowledge and grow from that failure.