Ops Stars NYC is two days away. In less than forty eight hours, all manner of RevOps industry leaders, recent converts, and those just curious about it all, will descend on the Hilton in Midtown Manhattan. OpsStars is organized and put on by LeanData, which in recent months has rebranded as a leading revenue operations platform and thought leader. The event will bring together tons of RevOps’ biggest players to share their knowledge on all different facets of the methodology, from theory to tactical implementation. The theme of the day will be The Journey to RevOps, and from what we’ve seen and heard, it won’t disappoint.
While there are several sessions we’re very much looking forward to, this post will focus on one in particular: Accelerating Funnel Growth With RevOps, for which our CEO, Jason Reichl, will be joining Tracy Eiler, CMO at InsideView Technologies, and Scott Freifeld, Director of Revenue Ops at Braze. Are we biased? Maybe, but we’re running with it.
For those newer to RevOps, alignment is often at the forefront of the to do list. As part of this panel, Jason will discuss why and how you should be setting the goals that will actually drive revenue and facilitate growth, beyond the usual RevOps buzzwords. The session will touch on technology and its role in the foreseeable future of revenue operations, how to identify and close operational skill gaps, and other tactical guidance that will help set folks on the right path to RevOps.
Braze, formerly known as Appboy, is a customer engagement platform, built to help companies personalize their customer experience via messaging across all digital spaces. Recently, they unveiled their solution for the “next generation of email”, which identifies “personal, responsive, and relevant messaging value across the entire customer lifecycle.”
InsideView Technologies is a leading Targeting Intelligence tool that “provides B2B go-to-market planning and execution, sales and marketing acceleration, and customer data management.
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