There are many reasons to believe in the power of Revenue Operations. Not the least of which is its ability to maximize your company’s revenue by breaking down the internal silos that create leaks in your customer experience.
The number we have always assigned to that revenue impact is 26%. It’s a calculated average we determined by poring over data and revenue reports, as well as the results we’ve seen with our customers—SaaS and PaaS companies whose teams we have worked with to build strategic operational roadmaps and execute on them using the Revenue Operations framework.
Because Revenue Operations’ core purpose is to align the company around the customer, it protects existing revenue while also actively generating more by increasing the trust your customers put in your company, therefore increasing their LTV. Additionally, properly-managed data will provide earlier insights into opportunities for both up-sell and churn prevention.
For those responsible for managing tech stacks, the sheer number of available tools makes effective integration and enablement a herculean task. One of the four primary skills of RevOps is to optimize your company’s tech stack specifically for your business’ current needs, which will result in less time spent implementing ultimately unnecessary tech solutions and more time doing the work that impacts your revenue.
While tech and process optimization are crucial to a company’s success, neither means much without the right enablement. Investing the time and resources necessary to enable your team to both communicate through use of a shared language, and effectively use the tools that support your business will have a substantial impact on the rate at which you’re able to drive revenue.