It’s the eternal question, for which everyone seems to have their own answer: Is it better to hire specialists in a specific tool or discipline, or to have a team of generalists who can step in where they’re needed, albeit not always equally as skillfully?
When it comes to revenue operations, we believe the answer is simple: It’s better to have generalists. Here, friends, we'll explain why.
When someone has done essentially the same kind of work for a very long time, they become accustomed to solving problems one particular way. Not that they necessarily lack creativity; their mind has just been conditioned, in a way, to do things the way they have worked in the context of their experience. As a generalist, one can learn to approach problems from several angles, which can help devise creative solutions by combining knowledge gleaned from various experience within different areas of a business.