A good framework makes the dream work, or something.
3VC stands for Volume, Value, Velocity, and Conversion. Here’s an excerpt from the e-book we created in collaboration with InsightSquared, The Guide to RevOps by Role:
Source: The Guide to RevOps by Role [read/download here]
3VC is a method of analyzing your sales pipeline in order to see where you’re under-performing. Depending on the stage at which you’re missing industry benchmarks, you can determine which of the above four metrics is causing the issue. That way, instead of just being stuck with a problem, you can start coming up with operational solutions to fill the gaps.
Well, I mean, we all know why metrics are important. The problem is, there are so many possible metrics companies can choose to measure themselves by, and many of them are more or less useless.