The B2B Sales and Marketing Exchange took place in the Encore Hotel & Casino at Boston Harbor. The venue was beautiful, and some of the best sales and marketing folks in the industry came together to talk about RevOps, ABM, Growth Marketing, and tactical advice on how to master it all through GTM alignment.
B2BSMX: That’s A Wrap. Top Takeaways & Highlights From the Event.
No Value Prop, No ABM - Hermi Ruiz, Snowflake
Feeling Flawsome - Todd Caponi
Know Your Superpower - Sandra Freeman, Engagio
If you're a fan of Stranger Things on Netflix, you'll likely appreciate the comparison to ABM, drawn by Sandra during her RevTalk. Being that the Upside Down is the show's version of a dark parallel universe, Sandra's tips on how to avoid ending up there with your ABM strategy were welcomed with open arms.
To quote Sandra,
Touching on several of the show's core themes, Sandra stressed the importance of working as a unified revenue team in order to drive success with ABM. This was a much appreciated theme throughout the event as a whole, since often one of the toughest hurdles to overcome when implementing an ABM strategy is to get Sales and Marketing on the same page, with the same level of commitment.
She also encouraged us all as Marketers (and beyond!) to know our superpower, and stay focused on the right (big) thing--the one that's really going to move the needle.
We're still waiting on the slides, audio, and video of the event to be available on the B2BSMX website, but when it is, we highly recommend checking it all out!